For Immediate Release
Carpet One Floor & Home launches new partnership and in-store customer shopping experience with HGTV Designer Melissa Davis
Toronto , Ontario August, 2016 — Leading North American company Carpet One Floor & Home has partnered with respected designer Melissa Davis to enhance their Canadian stores with tools to elevate the customer shopping experience and provide in store design inspirations. Melissa Davis will be sharing her home design expertise by creating various collections of her favourite Carpet One Floor & Home floors products based on style trends.
Davis' advice will help guide Carpet One Floor & Home customers by addressing some of the most common concerns such as finding tile that complements hardwood, or how to transition seamlessly from hardwood to carpet. Her collections will piece together different types of flooring that together create a cohesive, polished look. Beyond Davis’ flooring collections she will offer skype consultations to customers across Canada and in person at appearances in select retail locations.
“I often get questions from my clients about how to choose flooring, and combine materials to not only complement their style but also balance their budgets,” said Davis. “It’s a significant part of an overall design and with innumerable options, can be overwhelming for many.“
“We understand that selecting the perfect floor can be challenging,” said Stan Langer, Director of Marketing for Carpet One Floor & Home. “This partnership is just another way we are working to make customers’ shopping experience much more enjoyable.”
With this partnership, Carpet One Floor & Home stores will provide the resources and tools necessary for their customers to create beautiful spaces with designer approved products and colour palettes.
“I’m excited to be working with Carpet One Floor & Home to combine their flooring expertise with my design insight,” adds Davis. “I think my collections and advice will help make the shopping process much more enjoyable for customers.”
Melissa Davis’ collections and design boards will start appearing in Carpet One Floor & Home Canadian stores starting in September.
About Carpet One Floor & Home
Carpet One Floor & Home is North America’s leading floor covering retailer, with 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Bigelow and Lees. They offer a unique customer experience with the exclusive SelectAFloor merchandising system that simplifies the shopping experience and The Beautiful GuaranteeTM, which guarantees that the customer will be 100% happy with their floor. Carpet One Floor & Home is also the home of the exclusive Healthier Living Installation system.
About Melissa Davis
Toronto-based designer and expert contractor Melissa Davis, is known for her appearances, creative design and reno work produced for various HGTV shows. With almost two decades of experience in design, architecture and construction, Melissa also held the position Head of The Art Dept and Series Designer on the award winning lifestyle television series Income Property, on HGTV for 8 seasons. Her private firm Melissa Davis Design is a multi disciplinary design firm offering diverse services for residential, corporate, and retail spaces. Her design work has been profiled nationally and in the US in both TV and various lifestyle publications and is a regular columnist for the Toronto Sun and several other Canadian design and lifestyle publications. Her firm continues to service clientele throughout Canada. They specialize in value-adding ROI and resale consultations. To learn more about Melissa and view her work, visit www.melissadavis.com.